Dominant Mean Percentage Score Factors Of The Consumer Purchase Behaviour Of Passenger Cars

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Dominant Mean Percentage Score Factors Of The Consumer Purchase Behaviour Of Passenger Cars

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dc.contributor.author Jagathy Raj, V P
dc.contributor.author Balakrishnan, Menon
dc.date.accessioned 2014-08-06T05:54:11Z
dc.date.available 2014-08-06T05:54:11Z
dc.date.issued 2012-05
dc.identifier.uri http://dyuthi.cusat.ac.in/purl/4506
dc.description International Journal of Research in IT & Management,Volume 2, Issue 5 (May 2012) en_US
dc.description.abstract Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990’s. World Leaders in automobile manufacturing such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manufacturing units in India in joint venture with their Indian counterpart companies, by making use of the Foreign Direct Investment policy of the Government of India, These manufacturers started capturing the hearts of Indian car customers with their choice of technological and innovative product features, with quality and reliability. With the multiplicity of choices available to the Indian passenger car buyers, it drastically changed the way the car purchase scenario in India and particularly in the State of Kerala. This transformed the automobile scene from a sellers’ market to buyers’ market. Car customers started developing their own personal preferences and purchasing patterns, which were hitherto unknown in the Indian automobile segment. The main purpose of this paper is to come up with the identification of possible parameters and a framework development, that influence the consumer purchase behaviour patterns of passenger car owners in the State of Kerala, so that further research could be done, based on the framework and the identified parameters. en_US
dc.description.sponsorship Cochin University of Science and Technology en_US
dc.language.iso en en_US
dc.subject Consumer Behaviour Patterns en_US
dc.subject Customer Loyalty en_US
dc.subject Security Features en_US
dc.subject Family Influence en_US
dc.subject Customer Relationship en_US
dc.title Dominant Mean Percentage Score Factors Of The Consumer Purchase Behaviour Of Passenger Cars en_US
dc.type Article en_US


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