Rajasenan, D; Varghese, Manaloor; Bijith, George Abraham(2012)
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Abstract:
Kerala, a classic ecotourism destination in India, provides significant opportunities for livelihood options to the
people who depend on the resources from the forest and those who live in difficult terrains. This article analyses
the socio-demographic, psychographic and travel behavior patterns and its sub-characteristics in the background
of foreign and domestic tourists. The data source for the article has been obtained from a primary survey of 350
randomly chosen tourists, 175 each from domestic and foreign tourists, visiting Kerala’s ecotourists destinations
during August-December 2010-11. Several socio-demographic, psychographic and life style factors have been
identified based on the inference from field survey. There is considerable divergence in most of the factors
identified in the case of domestic and international tourists. Post-trip attributes like satisfaction and intentions to
return show that the ecotourism destinations in Kerala have significant potential that can help communities in the
region.
Description:
Journal of Economics and Sustainable Development,Vol.3, No.14, 2012