This study is the concentrates different nature and practice of Marketing in nonprofit organization.How market indication can contribute the organizational performance of nonprofit organizations.
Antony, George P; Dr.Francis,C A(Cochin University of Science and Technology, January 1, 2004)
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Abstract:
The research problem selected for this study is one of the important
issues in the field of financial market and its marketing dimensions on which
researchers and academicians encourage more research studies. This
research study may be relevant considering its significance in terms of some
possible findings which may be useful to Fls in framing successful market
segmentation approach to turn their dissatisfied and ‘merely' satisfied
customers into ‘delighted’ customers, which in turn can result in better savings
mobilisation. The household segments may also be benefited from the research
findings if they bring about an attitudinal change in their savings behaviour. The
importance of the study may be briefly highlighted in the following points.
The research study examines existing theories on market
segmentation by Fls and the findings might supplement the existing
theories on this topic. The study brings to light certain clues to strengthen market segmentation approach of Fls.The study throws light on the existing beliefs and perceptions on customer behaviour which may be useful in effecting some positive changes in market segmentation approach by Fls.
The study suggests certain relationship between market
segmentation variables and customer behaviour in the context of
marketing of financial products by Fls. The study supplements the existing knowledge on different dimension of market segmentation in the financial market which might encourage future research in the field.
Description:
School of Management Studies, Cochin University of Science and Technology
Mathew,P V; Dr.Parameswaran Nair, K(Cochin University of Science And Technology, October , 1982)
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Abstract:
Scientific studies on the materials management systems and practices actually followed in various organizations in India are rather limited. This is particularly true with respect to service industries. In this context ,the present study on the “materials management in state transport undertakings in India, with special reference to kerala state road corporation” assumes particular significance . This study, examines critically, the prevailing set up, procedures and practices of materials management in the Kerala state road transport corporation and compares them with the prevailing practices in other similar state transport undertakings. It indicates several areas for improvement with respect to the organization, materials planning, purchasing, store keeping and other aspects. It also seeks to develop a comprehensive inventory control system for KSRTC.
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School of management studies, Cochin University of Science And Technology
Mathews, K C; Dr.Pylee,M V(Cochin University of Science and Technology, October , 1979)
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Abstract:
One of the basic functions of management is to employ
capital efficiently so as to provide maximum customer service
and earn a profit in the proces1s. It is possible to achieve
these objectives in different ways with the given amount of
capital, either by maximising the output or by maximising
the margin of profit or by a combination of both these methods.
This would mean that the management must try to make this
capital work as fast as possible, which is often difficult to
achieve under the present conditions of the factors of
production. It is also not possible to increase extensively
the margin of profit due to competition in business and in this
process the capital turn over and productivity of capital often
becomes totally ineffective. Several modern techniques have been developed and employed by managers to remedy this situation. Among these, materials management has become one of the most effective methods to achieve both the above goals. Materials management enables a manager to improve productivity of capital by reducing material costs, preventing blocking up of large working capital for long periods and improving the capital turn over This study examines the working of materials management departments in public sector undertakings in India and Suggests méthods to improve its efficiency.
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School of Mangement Studies, Cochin University of Science and Technology
Thressiamma, K V; Dr.Sankaranarayanan, K C(Cochin University of Science and Technology, May 2, 1988)
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Abstract:
Rice is the most extensively cultivated crop in the world, particularly concentrated in Asia and the Far East. Asian countries together make up for as much as 91.80 per cent of the world production of rice in 1986. The main objective of the present study is to analyse the rice economy of Kerala over time and space at the State, district and taluk level. The thesis analyses the trends in area, yield and total production of rice during the three seasons in the state, districts and taluks and studies the trends in input and output prices of rice and coconut in the state, districts and taluks. The researcher estimates the impact of input and output prices on area, yield and total output of rice in the state, districts and selected taluks and examines the conversion of paddy field into coconut garden and rubber plantation.
Description:
Department of Applied Economics, Cochin University of Science and Technology,
George, Joseph; Zakkariya, K A(Cochin University Of Science And Technology, October , 2015)
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Abstract:
The aim of this study is to investigate the role of operational flexibility for
effective project management in the construction industry.
The specific objectives are to:
a) Identify the determinants of operational flexibility potential
in construction project management
b) Investigate the contribution of each of the determinants to
operational flexibility potential in the construction industry
c) Investigate on the moderating factors of operational
flexibility potential in a construction project environment
d) Investigate whether moderated operational flexibility
potential mediates the path between predictors and effective
construction project management
e) Develop and test a conceptual model of achieving
operational flexibility for effective project management
The purpose of this study is to findout ways to utilize flexibility inorder to manage uncertain project environment and ultimately achieve effective project management. In what configuration these operational flexibility determinants are demanded by construction project environment in order to achieve project success. This research was conducted in three phases, namely: (i) exploratory phase (ii) questionnaire development phase; and (iii) data collection and analysis phase. The study needs firm level analysis and therefore real estate developers who are members of CREDAI, Kerala Chapter were considered. This study provides a framework on the functioning of operational flexibility, offering guidance to researchers and practitioners for discovering means to gain operational flexibility in construction firms. The findings provide an empirical understanding on kinds of resources and capabilities a construction firm must accumulate to respond flexibly to the changing project environment offering practitioners insights into practices that build firms operational flexibility potential. Firms are dealing with complex, continuous changing and uncertain environments due trends of globalization, technical changes and innovations and changes in the customers’ needs and expectations. To cope with the increasingly uncertain and quickly changing environment firms strive for flexibility. To achieve the level of flexibility that adds value to the customers, firms should look to flexibility from a day to day operational perspective. Each dimension of operational flexibility is derived from
competences and capabilities. In this thesis only the influence on customer satisfaction and learning exploitation of flexibility dimensions which directly add value in the customers eyes are studied to answer the followingresearch questions: “What is the impact of operational flexibility on customer satisfaction?.” What are the predictors of operational flexibility in construction industry? .These questions can only be answered after answering the questions like “Why do firms need operational flexibility?” and “how can firms achieve operational flexibility?” in the context of the construction industry. The need for construction firms to be flexible, via the effective utilization of organizational resources and capabilities for improved responsiveness, is important because of the increasing rate of changes in the business environment within which they operate. Achieving operational flexibility is also important because it has a significant correlation with a project effectiveness and hence a firm’s turnover. It is essential for academics and practitioners to recognize that the attainment of operational flexibility involves different types namely: (i) Modification (ii) new product development and (iii) demand management requires different configurations of predictors (i.e., resources, capabilities and strategies). Construction firms should consider these relationships and implement appropriate management practices for developing and configuring the right kind of resources, capabilities and strategies towards achieving different operational flexibility types.
Jacob,T V; Dr.Ramachandra, Poduval P(Cochin University of Science and Technology, March 30, 1990)
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Abstract:
The term 'organisation' is used in different contexts. In this study,
organisation is considered as a 'socio—technical system. Alienation, as a term and as a theme, are found in many writings from very early times. But the concept and emphasis differ. The writers who have explained alienation includes theologians, philosophers, anthropologists, economists, political scientists, historians, psychologists and sociologists
Description:
School of Management Studies, Cochin University of
Science and Technology
Sunny, George; Dr.Mary,Joseph(Cochin University of Science And Technology, 1991)
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Abstract:
Paper industry is one of the oldest and largest industries in
Kerala. Despite the developments in the industry in terms of
growth in output , value added and employment generation, many of
the units face grave problems. Irrespective of the size of the
plant, the problems of the industry are general in nature. The
problems are galore in the supply, not the demand side. Amomg the
problems, the important ones are: raw material scarcity, energy
deficiency and obsolete technology. Further, the industry is
subject to many controls by the Government — price control,
product control and raw materials control — which result in the
dwindling of profits and investments. Equally important are the
reservations against the industry for polluting the environment byeffluent disposal on the one hand and affecting ecological balance
by depleting the existing forest on the other.
Apart from the large, medium and small pulp and paper mills,
there are about 30 hand made paper units in Kerala which can be
categorised as village and cottage industry. Almost all of these
units began at the initiative and support of Khadi and Village
Industries Commission. The primary purpose of these units is
employment generation, and not profit making. Currently many of
these units are in the red and many others are on the verge of
closure. Therefore, a separate analysis of the growth
performance, and problems and prospects of the hand made paper
industry has also been attempted. It is analysed separately
because of the very small size of the hand made paper units
Description:
Department of Applied Economics, Cochin University of Science and Technology
Sonny, V A; Dr.Chandrasekharan Pillai, N(Cochin University of Science and Technology, July 28, 1993)
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Abstract:
The study is undertaken by the researcher with the object of examining the remuneration pattern of executive personnel in the manufacturing public enterprises in Kerala so as to find out whether there is any rationale or criteria involved in remunerating executives. It is also envisaged to find out the pattern of executive remuneration in the various categories of industries and inter—industry disparities among the public sector enterprises. This is considered to be a very fruitful area for investigation, particularly in view of the generally prevailing notion that public sector executives in Kerala are not remunerated properly and glaring inequalities and disparities are existing among the various categories of industries and within the same industry. Therefore the study is to explore the criteria used for the determination of executive remuneration and the relative weightage of various factors such as size of the firm, rate of return sales volume etc of the organisation and various other factors such as qualification, experience, level of job and functions of executives. Further the study is extended to find out the role of 'pay' towards motivation and efficiency of the executive personnel
Description:
School of Management Studies, Cochin University of Science and Technology