Maya, I; Dr.Sankaranarayanan, K C(Cochin University of Science and Technology, 2002)
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Abstract:
The present study was an attempt to analytically approach the problem of farm
poverty in Kerala from an entirely different angle by incorporating an independently
developed and reformulated definition of poverty line in terms of physical units of
operational holdings (say, acre). The entire discussion on farm poverty emerged out of
proper co-ordination of two important factors popularly considered as the distinct
features of I<erala's agrarian sector, viz, unparalleled proliferation of marginal holdings
and the unique and emirable position enjoyed by the state in terms of farm
productivity. This brief analytical study on farm poverty, conducted in the light of inter
regional variations in farm productivity tried to highlight various grave issues deserving
thorough introspection.
Description:
Department of Applied Economics,Cochin University of Science and Technology
Jomi, Thomas; Dr. Anil Kumar, S(Cochin University of Science and Technology, September , 2010)
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Abstract:
Farm communication and extension programs are vital part of the farm
development attempts. Electronic media plays a major role in farm extension
activities. Kerala, the consumer state, which was a complete agricultural state
in pre-independence period, is the sprouting land of agricultural extension and
publication activities in print media. Later AIR (All India Radio) farm programs
and farm broadcasting of Doordarshan enriched the role of electronic media in
farm extension activities. The media saturated southern state of India received
this new electronic media farm communication revolution whole heartedly.
However, after 1990, Kerala witnessed a flood of private T V channels and
currently there are 24 channels in this regional language, named Malayalam. All
major news and entertainment channels are broadcasting farm programs. Farm
programs of AIR and Doordarshan, broadcasted in Malayalam language, have
been well accepted to the farmers‘ in Kerala.
However, post-independence period, witnessed the formation of Kerala state in
Indian Union and the first ballot-elected communist Government started its
administration. After the land reform bills, the state witnessed a gradual
decrease in agricultural production. Even if it is not reflected much in the
attitude and practices of farm community and farm broadcast of traditional
electronic broadcasting, a change is observable after the post-liberalization era
of India. Private Television channels, which were focused on entertainment
value of programs, started broadcasting farm programs and the parameters of
program production went through certain changes.
In this situation, there is ample relevance for a study about the farm programs
of electronic media in terms of a comparative study of audience perception. The
study is limited in the state of Kerala as it is the most media saturated state in
India.
The study analyzes the rate, nature and scope of adoption of farming methods
transmitted through electronic media (T.V. and Radio) in Malayalam language.All kinds of Farm programs including comprehensive program serials, success
stories, seasonal cropping methods, experts opinion, been analyzed on the
basis of the following objectives.
To find whether propagating new farm methods through farm programs
in electronic media or the availability of adequate infrastructure and
economic factors make a farmer to adopt a new farming method.
To find which electronic media has more influence on farmers to adopt
agricultural programs.
To find which form of electronic media gets better feedback from farmers
To find out whether the programs of T.V. or Radio is more acceptable to
farmers than the print media.
To find whether farmers gets the message through their preferred
medium for the message.
The researcher recorded opinions from a panel of agricultural officers, farm
Information officers, agro extension researchers and experts. According to their
opinions and guidelines, a pilot study is designed and conducted in Kanjikuzhy
Panchayath, in Alappuzha district, Kerala. The Panchayath is selected by
considering its ideal nature of being the sample for a social Science research.
Besides, the nature of farming in the Panchayath, which devoid of the
cultivation of cash crops also supported its sample value.
As per the observations from the pilot study, researcher confirmed the
Triangulation method as the methodology of research. The questionnaire
survey, being the primary part contained 42 Questions with 6 independent and
32 dependent variables. The survey is conducted among 400 respondents in
Idukki, Alappuzha and Pathanamthitta districts considering geographical
differences and distribution of different types of crops. The response from a
total of 360 respondents, 120 from each district, finally selected for tabulation
and data analysis.The data analysis, based on percentage analysis, along with the results from
focus group discussion among a selected group of 20 farmers, together
produced the results as follows.
Farmers, who are the audience of farm programs, have a very serious
approach towards the medium. They are maintaining a critical point of view
towards the content of the programs. Farmers are reasonably aware about the
financial side of the programs and the monitory aspirations of both private and
Government owned Television channels.
Even though, the farmers are not aware on the technical terminology and
jargons, they have ideas about success stories, program serials and they are
even informed about channels are not maintaining an audience research
section like AIR.
Though the farmers accept Doordarshan as the credential source of farm
information and methods, they are inclined to the entertainment value of
programs too. They prefer to have more entertainment value for the programs
of Doordarshan. Surprisingly, they have very solid suggestions on even about
the shots which add entertainment value to the farm broadcasting methods of
Doordarshan.
Farmers are very much aware about the fact that media is just an instrument for
inspiration and persuasion. They strongly believe that the source of information
and new methods is agricultural research and an effective change happens
only when there are adequate infrastructure and marketing facilities, along with
the proper support from Government agricultural guideline and support systems
like Krishi Bhavans. They strongly believe that media alone cannot create any
magic in increasing agricultural production.
Farmers are pointing out the lack of response to the feedback and queries of
farmers on farming methods, as an evidence for the difference in levels of
commitment of Government and private owned Television channels.Farmers are still perceiving AIR farm programs are far more committed to
farmers and farming than any other electronic medium. However, they are
seriously lacking Radio receivers with medium wave reception facility.
Farmers perceive that the farming methods on new crops are more adoptable
than the farming methods of traditional crops in both private and Government
owned Television channels. There are multiple factors behind this observation
from farmers.
Farmers changed in terms of viewing habits and they prefer success stories,
which are totally irrelevant and they even think that such stories encourage
people to go for farming and they opined that such stories are good sources of
inspiration. However, they are all very much sure about the importance and
particular about the presence of entertainment factor even in farm programs.
Farmers expect direct interaction of any expert of the new farming method to
implement the method in their agriculture practices. Though introduction of a
new idea in the T.V. is acceptable, farmers need the direct instruction of expert
on field to start implementing the new farming practices
Farmers still have an affinity towards print media reports and agricultural pages
and they have complaints to print media on the removal of agricultural
information pages from news papers. They prefer the reports in print media as it
facilitates them to collect and refer articles when they need it.
Farmers are having an eye of doubt about the credibility of farm programs by
private T.V. channels. Even if they prefer private Television channels for
listening and adopting new farming methods and other farm information, they
scrutinize programs to know whether they are sponsored programs by agrochemical
or agro-fertilizer manufacturer.
Description:
Department of Applied Economics,Cochin University of Science and Technology
Biju John, .M.; Dr Mary, Joseph(Cochin University of Science and Technology, January 21, 2016)
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Abstract:
Financial inclusion for inclusive growth is central to the developmental
philosophy of most of the nations over the past decade. It has been a priority
for policy makers and regulators in financial sector development for
improving access and usage of financial services to achieve comprehensive
financial inclusion. The initiatives taken towards financial inclusion can
promote a more effective and efficient process to achieve significant
improvements in financial inclusion are to establish and achieve shared and
sustainable development and growth. Realising this, an increasing number of
countries are committing to promote financial inclusion, encouraged by the
growing body of country level experiences (World Bank, 2012). Financial
inclusion basically means, broad based growth through participation as well as
sharing the benefits from the growth process along with the under privileged
and marginal segments of the economy. Evidence suggests that it has
substantial benefits for equitable and sustainable growth. Inclusive growth
ensures that while economy grows rapidly, all segments of society are
involved in this growth process, ensuring equal opportunities, devoid of any
regional or sectoral disparitiesIt is widely acknowledged that the objective ofinclusive growth is accomplished through the process of financial inclusion.
Financial inclusion envisages bringing everyone, irrespective of financial
status, into the banking fold for the individual progress and development and
thereby achieving comprehensive growth with equity
Wilson, P R; Dr.Nair, K N(Cochin University of Science And Technology, October , 1981)
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Abstract:
Today India is seeking a speedy transformation of her semi-stagnant economy to a dynamic one by means of economic planning in a democratic set up. In the context of this growth oriented endeavour public sector has a vital role to play. After three decades of planned development,
it has become important that India must make fresh appraisals on the role of public sector in the economic renaissance of the country. Almost no comprehensive study has been made on
this vital segment of the economy vis-a-vis the growth economics. This study is an attempt to fill this need in a very modest way. It presents the subject in a new perspective. An earnest attempt is made to reveal the critical problems inhibiting the growth of the public sector from a new angle which focusses the spot-light on the economics of development.
Description:
School of management studies, Cochin University of Science And Technology
Rajasenan, D; Dr.Sankaranarayanan, K C(Cochin University Of Science And Technology, March 2, 1987)
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Abstract:
importance of fishing and other allied industries
in the economy was realised only very recently. Consequently
only very few studies are available on the subject. Here an
attempt is made to survey the available literature on the
subject.
Description:
Department Of Applied Economics
Cochin University Of
Science And Technoogy
Lalithabhai,K N; Sankaranarayanan,K C(Department of Applied Economics, Faculty of Social Sciences, 2003)
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Abstract:
Women participating in work outside home and the resultant change in Labour market structure placeing female labour as a strong component were breakthrough of twentieth centry. The major share of women labourers in India is crowding in agriculture, household industries and other traditional sectors. Shift in cropping pattern has adverse impacts on female labour. Female labour lost opportunities in the labour market this has adverse impact on family consumption. The study is directed to investigate the impact of female labour saving shift in cropping on female labour force participation and the resultant change in household consumption pattern the specific objectives this study are impact of change in the cropping pattern on employment, change female employment, family consumption pattern and changing situations of womenlabour in agriculture sector.
Anoo Anna, Anthony; Dr.Mary,Joseph T(Cochin University of Science and Technology, October , 2011)
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Abstract:
The literature on the involvement of developing countries in trade has focused on the effects of different aspects of globalization on firms, regions and countries. The study attempts to examine how an export based industry, locallyembedded and originated on the basis of regional strengths has been inserted into the global trade framework. Though the unit of analysis is the manufacturing export firm in the region of Kannur, it represents the entire home textile export
industry from the state of Kerala, as close to 90% of fabric exports in home furnishing material, textiles for upholstery and decoration and stitched or fused, and branded made ups are from the region. From a global perspective, how developing countries face newer trade restrictions and overcome non quota barriers by firm and region specific activities within a value chain framework is a major research area, which has already contributions from the Ludhiana woolen
cluster (Tewari,1999 ) and the Tirupur cluster in India (Cawthorne, 1995). The study contributes to the value chain literature by examining the governance and upgrading as well as how firms benefit from linkages. India has a number of export oriented agglomerations or regions where firms have been serving export markets for many years. In many cases it is no longer the supply side policy actions that determine how they are able to penetrate new markets or expand existing market share. Based on this study it becomes possible to understand how the global value chain operates in these different industries to examine whether there is a danger of immiserisation of growth or low road growth
Description:
School of Management Studies, Cochin University of Science and Technology