Gangadharan Nair, R; Dr.George, C M(Cochin University of Science and Technology, October 4, 1988)
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Abstract:
Economists consider education as an investment in man. Education develops human resources necessary for the economic and political growth of any nation. Adam Smith stressed the importance of education and included the acquired and useful activities of all the inhabitants or members of society in his concept of fixed capital.‘ Karl Marx shared with Smith's view when he laid down that the function of education in a socialist society will be to overcome the alienation of the worker from the means of production; while developing the technical skill it will make him a complete man as well as a producer.2 Education is also considered as a powerful instrument for social change. By inculcating moral and spiritual values, it brings changes both in the individual and in the society. It aims at creating a social order founded on the values of freedom, social justice and equal opportunity.3 The objective of this exploratory study is to enquire into the existing system of managing higher educational institutions in Kerala, compare it with the accepted principles of management believed to be applicable to all organisations, and develop a model capable of introducing more effective management practices
Description:
School of Management Studies, Cochin University of Science and Technology
Madhusoodanan Pillai, P; Dr.Chandrasekharan Pillai, N(Cochin University of Science and Technology, March 10, 1993)
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Abstract:
The general objective of the study is to examine in depth the organisation and management practices of newspaper industry in Kerala with particular reference to the marketing aspects, with a View to suggesting measures for improving the economics and the managerial efficiency of the industry. The detailed investigation into the management aspects of the industry is done with particular reference to the two most popular Malayalam dailies in Kerala, namely, the Malayala Manorama and the Mathrubhumi. The purposeful selection of these two papers for the study is amply justified as these two dailies together account for about 80 percent of the total circulation of the newspapers in Kerala. Technically speaking, both these papers are owned by organisations registered as public limited companies and are, to a large extent professionally managed. The Malayala Manorama, though a public limited company in principle, functions, however, more or less as a private company or a family concern. These two papers therefore provide a scope for studying the management of newspaper industry practically under two different organisational set up, namely private limited company and public limited company The study has been divided into eight chapters. Chapter-I spells out an introduction about the newspaper industry and its unique features.Chapter-II, deals with a review of literature, objective, scope, methodology and limitations of the study. Chapter-III deals with origin, growth and status of newspaper industry. Chapter—IV examines the cost, revenue and profitability of the Malayala Manorama and Mathrubhumi. Chapter-V deals with the Organisation and Management. Chapter-VI examines the Marketing Management of Newspapers. Chapter-VII deals with the Marketing Strategy and Performance of Malayala Manorama and Mathrubhumi: An Assessment. Chapter-VIII presents the main findings of the study.
Description:
School of Management Studies, Cochin University of
Science and Technology
Gopalakrishnan Nair,K; Dr.Parameswaran, Nair N(Cochin University Of Science And Technology, October 26, 1992)
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Abstract:
An efficient passenger road transport system
is a boon to any city and an inefficient one its bane.
Passenger bus transport operation involves various
aspects like passenger convenience, profitability of
operation and social, technological and environmental
factors. The author’s interest in this area was aroused
when he conducted a traffic survey of Trivandrum City
in 1979. While some studies on the performance of the
Kerala State Road Transport Corporation in specific
areas like finance, inventory control etc. have already
been made, no study has been made from the operational
point of view. The study is also the first one of its
kind in dealing with the transportation problems for a
second order city like Trivandrum. The objective of
this research study is to develop a scientific basis
for analysing and understanding the various operational
aspects of urban bus transport management like
assessing travel demand, depot location, fleet
allocation, vehicle scheduling, maintenance etc. The
operation of public road transportation in Trivandrum
City is analysed on the basis of this theoretical
background. The studies made have relevance to any
medium sized city in India or even abroad.
If not properly managed, deterioration of any
public utility system is a natural process and it
adversely affects the consumers, the economy and the
nation. Making any system more efficient requires
careful analysis, judicious decision making and proper
implementation. It is hoped that this study will throw
some light into the various operational aspects of
urban passenger road transport management which can be
of some help to make it perform more efficiently
Description:
School of Management Studies, Cochin
University of Science and Technology
Manas,Nirmal Kumar G; Dr.Mary,Joseph; Dr.Rajasenan,D(Cochin University of Science and Technology, August , 2002)
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Abstract:
Traffic Management system (TMS) comprises four major sub systems: The Network Database Management system for information to the passengers, Transit Facility Management System for service, planning, and scheduling vehicle and crews, Congestion Management System for traffic forecasting and planning, Safety Management System concerned with safety aspects of passengers and Environment. This work has opened a rather wide frame work of model structures for application on traffic. The facets of these theories are so wide that it seems impossible to present all necessary models in this work. However it could be deduced from the study that the best Traffic Management System is that whichis realistic in all aspects is easy to understand is easy to apply As it is practically difficult to device an ideal fool—proof model, the attempt here has
been to make some progress-in that direction.
Description:
School of Management
Studies, Cochin University of Science and Technology.
Manoj, Mathew; James, Manalel(Cochin University of Science And Technology, April , 2013)
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Abstract:
The primary focus of this study was to asses the impact of selected
antecedent variables namely Psychological Empowerment at Work (PEW),
Psychological Contract Violation (PCV), Work Life Balance (WLB), Job
Satisfaction (JS) and Affective Organisational Commitment (AOC) on
Managerial Performance (MP) of middle level managers of private sector
manufacturing and service sector organisations in Kerala.The study brings out the significance of Job Attitudes namely Job
Satisfaction and Affective Organisational Commitment in meaningfully
explaining the linkage between the rest of the antecedent variables in the
study and Managerial Performance. The study interestingly revealed that
Job Attitudes play a mediating role in explaining performance of managers
unlike visualised in the initial conceptual framework. The study points to
the importance of taking care of job attitudes in the work place to ensure performance of managers. The result of the study also brings out the
significance of maintaining work-life balance especially in service sector
organisations because it will have a direct impact on the level of
performance of managers than most of the other contextual factors. Hence,
it is the responsibility of HR department to initiate activities which are
customised to the collective aspirations of the members of respective
organisations to ensure positive job attitudes. HR departments should
advice and convince the top management to provide resource support and
endorsement to such initiatives.
Moli P, Koshy; Dr.Ranganathan, N(Cochin University Of Science And Technology, October 28, 1998)
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Abstract:
The women entrepreneurs, who set up business units with
encouragement and institutional support, find it difficult to market their
products. The marketing concept is yet to be grasped in its entirety. Women
entrepreneurs especially find the marketing fiinctions difficult to carry out.
Hence, this study is carried out to understand the marketing management in SSI
units of women entrepreneurs
Description:
School of Management Studies, Cochin University of Science and Technology
Salim, M H; Dr.Chandrasekharan Pillai, N(Cochin University of Science and Technology, July 12, 1998)
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Abstract:
The small business has attracted very little attention of the historians in
the ancient times, or public mind inspite of the fact that its impact on the
various civilisations has been phenominal. Even in recent times economists
considered the small firms as inappropriate, obselate and anacronistic as it
cannot assimilate the full potential of technological change in the
production system. But today everybody agrees that the small business has
a definite role in shaping the human destiny and enhancing the quality of
life in any society. In a developing country like India small firms are
necessary to generate employment for millions, high standared of personal
choice to consumers, provide competition and act as a check to monopoly
power; further the small firms provide an important source of innovation
and in turn it paves the way for entrepreneur development in the society.
In many countries the small enterprises played a significant role in the
growth and development of their economic system. Italy and Japan are
quoted as classic examples . In India, too, with the abundance of labour and scarce capital resources small firms have been promoted and protected by the government. But one must say that the small firm owners/managers in India have been shy in developing a market orientation in themeselves. Due to this many firms failed and closed. The alarming rate of sickness among the small firms in
India may be attributed to the lack of market driven/customer orientation
approach among the owner/managers of small business. So the study on the
market oreintation of the small firms has never been in the mind of
marketing experts and academicians. Thus, an attempt is made to enquire
into them systematically and scientifically. For the study, Trivandrum
district in Kerala has been selected. The data for the study has been
collected by the help of a schedule which has been prepared after consulting
the relevant literature and after consultation with experts in the field,
academicians and practising managers.
Description:
School of
Management Studies, Cochin University of Science and Technology,
This study is the concentrates different nature and practice of Marketing in nonprofit organization.How market indication can contribute the organizational performance of nonprofit organizations.
Antony, George P; Dr.Francis,C A(Cochin University of Science and Technology, January 1, 2004)
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Abstract:
The research problem selected for this study is one of the important
issues in the field of financial market and its marketing dimensions on which
researchers and academicians encourage more research studies. This
research study may be relevant considering its significance in terms of some
possible findings which may be useful to Fls in framing successful market
segmentation approach to turn their dissatisfied and ‘merely' satisfied
customers into ‘delighted’ customers, which in turn can result in better savings
mobilisation. The household segments may also be benefited from the research
findings if they bring about an attitudinal change in their savings behaviour. The
importance of the study may be briefly highlighted in the following points.
The research study examines existing theories on market
segmentation by Fls and the findings might supplement the existing
theories on this topic. The study brings to light certain clues to strengthen market segmentation approach of Fls.The study throws light on the existing beliefs and perceptions on customer behaviour which may be useful in effecting some positive changes in market segmentation approach by Fls.
The study suggests certain relationship between market
segmentation variables and customer behaviour in the context of
marketing of financial products by Fls. The study supplements the existing knowledge on different dimension of market segmentation in the financial market which might encourage future research in the field.
Description:
School of Management Studies, Cochin University of Science and Technology
Mathew,P V; Dr.Parameswaran Nair, K(Cochin University of Science And Technology, October , 1982)
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Abstract:
Scientific studies on the materials management systems and practices actually followed in various organizations in India are rather limited. This is particularly true with respect to service industries. In this context ,the present study on the “materials management in state transport undertakings in India, with special reference to kerala state road corporation” assumes particular significance . This study, examines critically, the prevailing set up, procedures and practices of materials management in the Kerala state road transport corporation and compares them with the prevailing practices in other similar state transport undertakings. It indicates several areas for improvement with respect to the organization, materials planning, purchasing, store keeping and other aspects. It also seeks to develop a comprehensive inventory control system for KSRTC.
Description:
School of management studies, Cochin University of Science And Technology
Mathews, K C; Dr.Pylee,M V(Cochin University of Science and Technology, October , 1979)
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Abstract:
One of the basic functions of management is to employ
capital efficiently so as to provide maximum customer service
and earn a profit in the proces1s. It is possible to achieve
these objectives in different ways with the given amount of
capital, either by maximising the output or by maximising
the margin of profit or by a combination of both these methods.
This would mean that the management must try to make this
capital work as fast as possible, which is often difficult to
achieve under the present conditions of the factors of
production. It is also not possible to increase extensively
the margin of profit due to competition in business and in this
process the capital turn over and productivity of capital often
becomes totally ineffective. Several modern techniques have been developed and employed by managers to remedy this situation. Among these, materials management has become one of the most effective methods to achieve both the above goals. Materials management enables a manager to improve productivity of capital by reducing material costs, preventing blocking up of large working capital for long periods and improving the capital turn over This study examines the working of materials management departments in public sector undertakings in India and Suggests méthods to improve its efficiency.
Description:
School of Mangement Studies, Cochin University of Science and Technology